Apple is cleaning up the App Stores. Developers can no longer call out the price in the title of apps published. For the last thirty days, Apple has been blocking submissions to both the App and Mac store when the metadata includes pricing information according to VentureBeat.
This change I feel is a step in the right direction. Developers who publish apps for free may feel pain from this change. However I almost always personally skip over the apps with free in the title assuming the app is crippled, or limited in some way.
This is not a new policy, Apple has been actively discouraging developers from this practice and only recently started enforcing it. If a developer has an app that has the word free in it, they will get an error message as shown below
The error message displayed:
Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items.
Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect.
Apple has always been about quality. Apple has been cleaning up house or “App Store” by removing apps that users have been complaining about, the publisher has abandoned, etc. I wish Apple would allow a trial option where users could download a fully functional app or a trial version that is limited giving a user the ability to try before they buy option. I believe one of the biggest downfalls with the app store now is purchasing an app only to find out it’s not what you expected and you are now stuck with a useless app.